Black Hat SEO refers to the SEO practices that violate Google’s Webmaster Guidelines. These Practices are purposely used to manipulate search engine results in order to rank on top of the results.
These tactics are sometimes used to get massive traffic from targeted source or website.
With the increase in the content and marketing techniques there has also been increase in the illegal tricks to get over the top of results.
Every time search engines flushes out the spam sites by manual or algorithmic actions. Google algorithm history reveals many penalties through algorithm updates as well as few well known names involved in manual actions by Google in penalising the websites.
We can say that Black Hat SEO is all about fooling search engine algorithms to out rank the competition.
There are many Black Hat SEO Tricks that were used previously and still many of them are implemented:
Hidden text or links
Reporting a competitor
Guest posting networks
Link farms, Link wheels or link networks
Not only Google but other search engines also discourage the use of black hat practices.
Implementing Black Hat can get you success for short term but the Google algorithms have become too much sophisticated that you will never get long-term rankings.
Avoid Black Hat SEO
Practicing Black Hat on website can cause Penalties:
Decrease in the website Rank
Manual Penalty(Manual actions taken against website)
Website Ban from search engine.
Once penalised, a website needs to recover from those penalties and again need to be submitted in search engines for considerations.
Implement White Hat SEO
Increasing rank of website in an efficient way, without violating search engine guidelines is known as white hat SEO.
Comparing it with Black Hat SEO, in white hat one cannot get instant results.
It takes time to naturally get the results on top. But the results are long term, Search engines love white Hat Practices.
Build your content or website for visitors and not for search engines. That is what search engines appreciate.
Search engines will definitely rank your website, once it is useful for your visitors.
Few White Hat practices involve:
Relevant and proper written content
Correct Meta Information
Proper use of keywords
Always try to get ranks from white hat SEO techniques, it gives long term benefits to website. Never try to rank website in short time, as algorithms of search engines have become very smart in catching your activities. Also it can only benefit you for short time.