Future scope of digital marketing in 2020

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future scope of digital marketing in 2020

The latest news states that around 87% of the Indians are internet users. This evidence is the simple explanation that states the importance of Digital Marketing. It might be booking a travel ticket, film tickets, food, hospital appointment, paying bills, etc. People are relying on internet sources. So, everything has become digitalized and world without mobile phone and internet has become unimaginable.

Regardless of any business, the digital presence is going to wipe out in a short period. Every brand is moving towards digital marketing understanding the importance and advantages in it. Also, this digital marketing is doing some wondering about the promotions of the products. Here is all about the scope of digital marketing as per 2020 and further.

Digital marketing

Digital marketing is the process through which marketing is carried using the internet medium. Mobile phones, social media, search engines, and some other channels are used to reach the targeted audience. There are different methods to reach people in the digital medium and the business can make use of the best one from their perspective.

Scope of digital marketing in India

The scope of digital marketing is growing in India and it is also expected to grow in the upcoming days. A Google tread shows that just in the last 2 years, the term is the skyrocket as social media is growing high in the country. Around 40% of the businessmen are completely depending on digital marketing now. It is also estimated that around 90% of the business will get digitalized for marketing shortly.

The growth of digital marketing in India

As per the recent survey, the growing percentage of digital marketing is found to be 33.5%. It is calculated that in mid-2020 this will exceed INR 255 billion. As a result, there is expected to be 20 lakh jobs in the country for digital marketing. So, when you are a digital marketing professional, you might not be jobless.

Why are business people considering digital marketing?

  1. The expenses are less but the benefits are more
  2. The rate of conversion is too high
  3. It is a powerful form of digital marketing
  4. It helps in generating better revenue
  5. It helps with increased brand reputation
  6. It helps in the easy reaching of the products or service to the targeted audience

Job opportunities in digital marketing

Some junior and mid-level digital marketing will include,

  1. Digital marketing intern
  2. SEO executive 
  3. Social media specialist
  4. Email marketing specialist
  5. Online reputation executive
  6. Digital marketing executive
  7. Link building specialist
  8. Google Ads specialist
  9. Web analyst
  10. content marketing executives

Some higher digital marketing includes,

  1. Digital marketing strategist
  2. Social media manager
  3. Paid advertising manager
  4. Digital marketing manager
  5. Digital marketing head
  6. Digital branding head

How can you win independently as a digital marketing professional?

When you are strong with digital marketing techniques, you not always need to rely on any particular company.  You can also win as an individual as well. Here are some job opportunities that you can take up.

  1. Professional blogger: Several companies rely on blogs for marketing. When you feel you are strong in the language, you can become a full-time blogger.
  2. Start your own freelancer services: you can just be in your home and build a strong network with the experts in the field. So, you can work with different websites and win as a freelancer.
  3. Show your interest in YouTube: YouTube is the vast platform for entertainment, gaining information and earning as well. Some get to more on it and have a huge audience base. This will help you to earn popularity, fame, and money as well.
  4. Establish a digital marketing agency: As the importance of digital marketing is growing high, several companies are looking for digital marketing companies. So, make sure you have enough skills to handle the company and build your own company.

Payscale for digital marketing professionals

The growth of digital marketing makes it a trending profession with some hot salaries. However, there are different job roles in digital marketing. So, the salaries will be based on the job role, company, experience, and location. For example, when you are a digital marketing manager in India, you can have a salary of around 8, 09,777 for one who is experienced around 4 to 8 years.

Take a step to become a digital marketer now!

Have you now understood the most important aspects of digital marketing and its future scope? Yes! If you are looking for the domain to choose for a bright career, digital marketing would be the best choice as per now. There are lots of courses to make you an expert in this area. So, be wise and choose the best direction to achieve success!

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